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ethical buying survey

These are the complete results from our survey. For reasons of space we have excluded the freetext responses to questions 14 or 16. If you are interested in finding out more please contact

Demographics
1. Are you Male or Female?
    Response Percent Response Total
    Male
28.3% 290
    Female
71.7% 733
Total Respondents   1023
(skipped this question)   50
2. Please indicate your age
    Response Percent Response Total
    0-10
0% 0
    11-18
2.6% 27
    19-25
16.1% 167
    26-35
72.1% 746
    46-55
6.9% 71
    56-65
1.9% 20
    66-75
0.3% 3
    76-85
0% 0
    86-95
0% 0
    96+
0.1% 1
Total Respondents   1035
(skipped this question)   38
3. What part of the UK do you live in?
  Response Percent Response Total
    East Anglia
1.7% 13
    London
63.1% 495
    Midlands
4.2% 33
    North West of England
3.1% 24
    Northen Ireland
0.5% 4
    North East of England
2.4% 19
    South West of England
3.6% 28
    South East of England
16.6% 130
    Scotland
4.5% 35
    Wales
0.4% 3
Total Respondents   784
(skipped this question)   289
4. If you live outside of the UK, please enter the country below
   Total Respondents  
278
(skipped this question)   795
5. What job do you do?
   Total Respondents  
1017
(skipped this question)   56
Ethical Criteria
6. What criteria would an item of clothing have to offer if sold as ‘ethical’? Tick as many as apply. If you have any other criteria, please enter them into the box below
  Response Percent Response Total
  No sweatshops
85% 864
  No child labour
92.2% 938
  Organic fabrics used
27.3% 278
  Community producing it directly benefits
72% 732
  Percentage of profits given to charities or causes
28.5% 290
    Other (please specify)
17.7% 180
Total Respondents   1017
(skipped this question)   56
Would you purchase ethical products
7. Would you be prepared to purchase an item of clothing if you knew that it was ‘ethically produced’?
  Response Percent Response Total
    Yes
81% 832
    No
1.2% 12
    Don't Know
17.8% 183
Total Respondents   1027
(skipped this question)   46
Purchasing Decesions
8. If you were to purchase an item of ethical clothing, what other criteria would affect purchase decision? Please Tick all that apply
  Response Percent Response Total
  Ethically produced is enough
10.4% 104
  Comparable price to High Street stores / fashion chains e.g. Zara, Banana Republic, Next
70% 698
  Comparable quality to High Street stores/ fashion chains e.g. Zara, Banana Republic , Next
82.5% 823
  Comparable style to High Street stores/ fashion chains e.g. Zara, Banana Republic, Next
72.8% 726
Total Respondents   997
(skipped this question)   76
Attitudinal
9. Could you please let us know if you strongly agree, slightly agree, slightly disagree or strongly disagree with the following statements. If you are not sure please enter Don’t Know
Strongly Agree Slightly Agree Slightly Disagree Strongly Disagree Don't Know Response Average
I buy clothes because they are stylish – I don’t care how they are produced
10% (98) 37% (368) 34% (333) 15% (146) 4% (37) 2.65
There are certain brands that I would never buy from for social, economic and political reasons