These are the complete results from our survey. For reasons of space we have excluded the freetext responses to questions 14 or 16. If you are interested in finding out more please contact

	Demographics

1. Are you Male or Female?     Response Percent Response Total     Male 28.3% 290     Female 71.7% 733 Total Respondents   1023 (skipped this question)   50

2. Please indicate your age     Response Percent Response Total     0-10 0% 0     11-18 2.6% 27     19-25 16.1% 167     26-35 72.1% 746     46-55 6.9% 71     56-65 1.9% 20     66-75 0.3% 3     76-85 0% 0     86-95 0% 0     96+ 0.1% 1 Total Respondents   1035 (skipped this question)   38

3. What part of the UK do you live in?   Response Percent Response Total     East Anglia 1.7% 13     London 63.1% 495     Midlands 4.2% 33     North West of England 3.1% 24     Northen Ireland 0.5% 4     North East of England 2.4% 19     South West of England 3.6% 28     South East of England 16.6% 130     Scotland 4.5% 35     Wales 0.4% 3 Total Respondents   784 (skipped this question)   289

4. If you live outside of the UK, please enter the country below    Total Respondents   278 (skipped this question)   795

5. What job do you do?    Total Respondents   1017 (skipped this question)   56

	Ethical Criteria

6. What criteria would an item of clothing have to offer if sold as ‘ethical’? Tick as many as apply. If you have any other criteria, please enter them into the box below   Response Percent Response Total   No sweatshops 85% 864   No child labour 92.2% 938   Organic fabrics used 27.3% 278   Community producing it directly benefits 72% 732   Percentage of profits given to charities or causes 28.5% 290     Other (please specify) 17.7% 180 Total Respondents   1017 (skipped this question)   56

	Would you purchase ethical products

7. Would you be prepared to purchase an item of clothing if you knew that it was ‘ethically produced’?   Response Percent Response Total     Yes 81% 832     No 1.2% 12     Don't Know 17.8% 183 Total Respondents   1027 (skipped this question)   46

	Purchasing Decesions

8. If you were to purchase an item of ethical clothing, what other criteria would affect purchase decision? Please Tick all that apply   Response Percent Response Total   Ethically produced is enough 10.4% 104   Comparable price to High Street stores / fashion chains e.g. Zara, Banana Republic, Next 70% 698   Comparable quality to High Street stores/ fashion chains e.g. Zara, Banana Republic , Next 82.5% 823   Comparable style to High Street stores/ fashion chains e.g. Zara, Banana Republic, Next 72.8% 726 Total Respondents   997 (skipped this question)   76

	Attitudinal

9. Could you please let us know if you strongly agree, slightly agree, slightly disagree or strongly disagree with the following statements. If you are not sure please enter Don’t Know Strongly Agree Slightly Agree Slightly Disagree Strongly Disagree Don't Know Response Average I buy clothes because they are stylish – I don’t care how they are produced 10% (98) 37% (368) 34% (333) 15% (146) 4% (37) 2.65 There are certain brands that I would never buy from for social, economic and political reasons